Research
How Junk Mail Impacts the Environment
Junk mail environmental impact: is it real? Yes, but beware of older, often repeated statistics: U.S. advertising mail used about 2.14 million tons of…
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Original PaperKarma data, environmental analysis, industry decoders, and reporting.
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What Actually Happens to Junk Mail You Recycle
Junk mail is recycled, but at a rate no household can verify and that official sources do not agree on. Industry puts the 2024…
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Research
Why Retailers Ask for Your ZIP Code (and Where It Ends Up)
Retailers ask for your ZIP code at checkout primarily for marketing. Combined with the name on your credit card, a five-digit ZIP is often…
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Research
The Truth About Victoria’s Secret Mailing List Opt-Outs
A Victoria’s Secret opt-out works, and it removes exactly one thing: your record in Victoria’s Secret mailing list. It does not remove you from…
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